GREICE MURPHY BIO
Born and raised in Brazil, Greice founded and built one of the fastest growing healthcare companies in America. She now helps other entrepreneurs and executives scale their businesses as a board member, advisor, and mentor.
In 2010, Greice founded Advanced Care Partners (ACP) with the purpose of raising the quality of homecare nursing services delivered to medically fragile children across Georgia and Florida. In less than a decade, ACP extended its services to adult care and its footprint to Texas. The company also launched an international recruiting agency to help solve the nationwide nursing shortage.
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Greice led ACP as its CEO from its inception until June 2021. As a result of her leadership, ACP grew organically and through acquisitions at an annual rate of 40-50% with a team of 1,300+ employees, becoming one of the few companies in the U.S. ever to make the Inc. 5000 Fastest Growing Private-Companies list for six years in a row.
In 2018, Greice spearheaded the acquisition of the company with Council Capital, a well-respected private equity firm. She now remains actively involved as a board member. As the founder and second largest shareholder of ACP, Greice’s focus is to improve operation efficiencies, enhance profit margins, advise the management team on initiatives to maximize equity value and help lead the execution of the company’s M&A strategy.
In 2003, Greice came to America to work as a currency trader for Global Money Transfer, a prominent finance firm in the Southeast United States. Her strategic mind, combined with a strong finance background and deep sense of care for people are the reasons behind her success. In 2020, she was recognized by EY, receiving the prestigious Entrepreneur of the Year Award® by the consulting giant. In 2021, she received the Legendary Award from the Entrepreneur’s Organization (EO).
Greice loves helping companies hone their vision and build a scalable model to better serve all stakeholders. As such, she has been a trusted advisor to ProsperCare, an IT recruitment solution for the healthcare industry, guiding the company’s go-to-market strategy. She also joined HairPorn, a women-founded and women led salon-grade care brand as a co-founder and board member.
Finally, Greice recently joined Phyllis Newhouse’s incredible team of investors for the IPO launch of her second SPAC, ShoulderUp Technology Acquisition Corporation. Other notable investments include ReliantMD, Optios, Voyager Space, HavenLock, Rule1 Venture, Brijjit, and many others.
Greice received her bachelor’s degree in Radiology from Ulbra University and her master’s degree in Business from the University of Fundação Getulio Vargas and she currently lives in Atlanta
Greice serves as a board member of Extra Special People (ESP) and JavaJoy, a well-respected non-profit focused on transforming the lives of people with disabilities and their families, as well as the Brazilian American Chamber of Commerce for the U.S. Southeast. Other affiliations include member of the EY Board Diversity Cohort, the Tech Advisory Council of Morris, Manning & Martin, Entrepreneur’s Organization (EO), OnBoard and GoldenSeeds.
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