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Founder & CEO | Board Member | Advisor | EY Entrepreneur of the Year | Inc. 5000 Hall of Fame | Philanthropist

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“My mom unintentionally traced the roadmap to my destiny. Little did she know that when she signed me up for a beauty contest, she opened the doors for the most thrilling journey of my life.”


When 23-year-old Greice Murphy arrived in America from her native country of Brazil, she had with her three pieces of luggage, grandma’s rosary, and her first job as a currency trader in a regional bank. She spoke no English, had no friends or family in Atlanta, but she had a big dream:


“I didn’t come here just to take my shot at the ‘American Dream’ or be professionally successful. I came here to make a difference! I followed my calling in life: add value to others and make a positive impact on the lives I touch.”


And what a difference she made! Within 7 years, Greice would become the founder and CEO of an award-winning healthcare company that would change the way in-home nursing care services are delivered to medically fragile patients. 




“I am thankful to have partnered with Greice at ACP, where I represented the lead investor on the Board of Directors. Greice is intelligent, charismatic, extraordinarily hard working, and works hard to build meaningful relationships with those she interacts with. She uses these significant strengths as an entrepreneur to galvanize her team around an important mission in order to do what very few people do well - that is to successfully create a start-up!”

Grant Jackson

Managing General Partner, Council Capital

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“I met Greice through Council Capital and was impressed by the agility with which she spearheaded the acquisition of her company with the renowned private equity firm. Greice freely shared what she had learned in the process of the acquisition on an M&A panel that I hosted. She truly brightened up our panel with her energy and enthusiasm. I could tell right away her leadership and communication skills are outstanding, and so is her desire to make the world a better place.”

Tajtana Paterno

Partner, Bass, Berry & Sims PLC

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“At ESP, we are so incredibly fortunate to be able to count on the unwavering support of Greice Murphy. She feels passionate about helping medically fragile children, while also bringing her business experience to make sure we build a sustainable organization for years to come. Concretely, Greice played a pivotal role in shaping the vision of our organization, leveraged her extensive network and believes in helping other women professionals along the way.”

Laura Whitaker

Executive Director, Extra Special People

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“Greice has been a mentor of mine for many years. Thanks to her continued support, I have had the opportunity to learn how to be a better entrepreneur, CEO and leader. Sharp and inquisitive, Greice is an incredible teacher. She provides the perfect blend of support and encouragement, while challenging you and pushing you to be the best version of yourself.”

Jeremy Le

CEO, Albert’s House

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“Greice Murphy is just WOW. She’s a seasoned entrepreneur who has built a multimillion-dollar company in less than a decade. She is one of these rare leaders who are as good with people as they are with numbers. She’s equally brilliant at setting the big picture as well as understanding the day-to-day operations to get things done. She establishes her bold vision, recruits and retains the right people to implement said vision, and makes sure it is all done in a sustainable way for the company’s bottom line. She also cares deeply about her friends and colleagues and gives her time and talents freely whenever they need it.”

Nicki Shroeder

CMO, High Road Craft Ice Cream

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Advance Care Partners (ACP)

Founder & Board Member

ACP is a premier homecare provider for medically fragile patients and their families in Georgia, Florida and Texas.


Co-Founder & Board Member

HairPorn is a clean, female-centered, salon-grade personal care brand. It is defined by the circle of women behind it and its give-back strategy to empower women to reach their full potential. The HairPorn foundation donates proceeds from every product sold towards mentorship programs, seminars, and small business investments into female-founded businesses.

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ProsperCare is an IT workforce solution that design customized role ‘skill filters’ to expedite hiring and engagement of your frontline candidates.

Extra Special People (ESP)

Board Member

ESP exists to create transformative experiences for people with disabilities & their families, changing communities for the better.

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OnBoard has grown into a prestigious organization as the leading authority on women in the boardroom and executive suites of Georgia public companies. Its mission is to increase the number of women in executive leadership and on corporate boards.

Brazilian American Chamber of Commerce of the U.S. Southeast

Board Member

The Brazilian-American Chamber of Commerce of the Southeast (BACC-SE) is a non-profit, membership-driven organization founded in 1996 with the objective of showcasing Brazil to the Southeastern United States. Today the Chamber assists firms wishing to trade and invest in Brazil and facilitates the entrance of Brazilian firms aspiring to conduct business in the area.

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Entrepreneur Organization


EO is the only global network exclusively for entrepreneurs. EO helps leading entrepreneurs learn and grow through peer-to-peer learning, once-in-a-lifetime experiences, and connections to experts.



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